I worked closely with the AHA team across several stages of the brand’s evolution—from AHA to Head AI and back to AHA AI—supporting product launches through visual and motion design aligned with the team’s evolving vision.
I worked closely with the AHA team across several stages of the brand’s evolution—from AHA to Head AI and back to AHA AI—supporting product launches through visual and motion design aligned with the team’s evolving vision.
Role: Branding / Visual / Motion
Date: Mar 2025 - Dec 2025
2025/03
2025/03
2025/03
Original Aha branding
Original Aha branding
Aha originally adopted a clean, tech-forward visual language.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
To make the product feel more engaging and tangible, we collaborated on the creation of an agent avatar,
adding personality and approachability while maintaining its technological clarity.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
Based on this updated brand direction,
we went on to create the first launch motion video to introduce the product and its vision.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
2025/06
2025/06
2025/06
Rebrand as Head AI
Rebrand as Head AI
Aha chose to evolve the brand into Head AI to emphasize the assistant-driven and intelligent aspects of the product.
This direction allowed the brand to more clearly communicate its role as an AI-powered helper,
highlighting intelligence, guidance, and human–AI interaction.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
2025/11
2025/11
2025/11
Aha comes back
Aha comes back
Aha ultimately decided to return to the original “Aha” name after user feedback revealed that
it better aligned with the product’s use cases and brand perception. Building on this refined brand direction,
we created the latest product launch showcasing new features focused on influencer marketing.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
Visual & graphics
Visual & graphics
Created visual assets for the Product Hunt launch, including promotional graphics and launch visuals.
My work primarily involves the production and launch of
engaging promotional videos for Dora products,
utilizing tools such as After Effects, Premiere, and Cinema 4D.
My work primarily involves the production and launch of engaging promotional videos for Dora products, utilizing tools such as After Effects, Premiere, and Cinema 4D.
